Previously, Singtel launched a Spin the Wheel interactive campaign for their exhibition booth using qiksense, enabling them to deploy an engaging customer experience within just one week. The campaign helped attract visitors, reward customers, and provided real-time performance insights through the qiksense dashboard.
Following the event activation, Singtel extended the same Spin the Wheel campaign into their new retail store at Bugis Junction.
This highlights a key advantage of building campaigns on a modular platform like qiksense. Interactive campaigns are not limited to a single event. Instead, they become reusable engagement assets that can be deployed across multiple locations and customer touchpoints, including retail stores, roadshows, and future campaigns.
qiksense Enables Reusable Interactive Campaigns
For organisations like Singtel, customer engagement does not happen only at exhibitions or roadshows. Retail stores are equally important environments for engaging customers, encouraging purchases, and enhancing the overall customer experience.
Traditionally, interactive campaigns built for events are often treated as one-time activations. Reusing them in retail stores would require redevelopment, redesign, and additional time and cost.
With qiksense, Singtel did not need to rebuild the campaign.
Because the Spin the Wheel experience was already configured within the platform, Singtel was able to redeploy the same campaign directly in their retail stores. This allowed them to continue engaging customers using a proven campaign mechanic without going through another development cycle.
The same campaign could be activated back-to-back across different stores or even run simultaneously across multiple retail locations.
Faster Deployment Without Rebuilding
One of the key advantages of qiksense is the ability to reuse existing campaigns instantly.
Once the Spin the Wheel campaign was created, Singtel could launch it again without redesigning visuals, rebuilding logic, or redeveloping the experience. This significantly reduced deployment time and operational complexity.
Instead of treating each activation as a new project, Singtel could simply reuse the existing campaign and deploy it wherever needed. This allowed their team to focus on customer engagement rather than campaign development.
Consistent Customer Experience Across Locations
By using the same campaign across events and retail stores, Singtel was able to maintain a consistent customer experience.
Customers interacting with the Spin the Wheel campaign in different locations experienced the same branded interaction, reinforcing campaign familiarity and brand continuity. This consistency helps strengthen brand engagement while ensuring operational efficiency.
Compare Analytics Across Campaigns
Because the campaign was managed within qiksense, Singtel was able to track performance across both event and retail deployments through the dashboard. This allowed their marketing team to monitor participation, compare performance across different locations, and analyse engagement trends over time.
With centralised analytics, Singtel could evaluate which locations performed better, understand customer engagement patterns, and optimise future campaigns based on real data.Instead of isolated activations, Singtel now operates with a connected engagement framework that provides visibility across all deployments.
Build and Launch Interactive Campaigns with qiksense
If you're looking to create interactive campaigns that can be deployed across events, retail stores, and multiple customer touchpoints, qiksense enables you to build once, launch quickly, and scale with ease. From gamified engagement to performance analytics, qiksense helps organisations deliver measurable and repeatable customer engagement experiences. Contact us or explore how qiksense can support your next interactive campaign.
