{"id":348,"date":"2026-02-19T11:00:00","date_gmt":"2026-02-19T03:00:00","guid":{"rendered":"https:\/\/www.realnation.ai\/blog\/?p=348"},"modified":"2026-03-02T18:38:40","modified_gmt":"2026-03-02T10:38:40","slug":"singtel-launched-spin-the-wheel-campaign-with-qiksense","status":"publish","type":"post","link":"https:\/\/www.qiksense.com\/blog\/singtel-launched-spin-the-wheel-campaign-with-qiksense\/","title":{"rendered":"Singtel Launched Spin the Wheel Campaign with qiksense"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Singtel Spin the Wheel Digital Campaign at Tech Show Event Booth\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l7tzMETrXA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-93b03dad2507d5d6967351c1a5fd882d\" style=\"color:#ef4c35;font-size:30px\">The Challenge<\/h2>\n\n\n\n<p>Singtel was preparing for an upcoming event booth with only one week to go before showtime.<\/p>\n\n\n\n<p>This was not a one-off activation. The brand participates in multiple exhibitions and roadshows throughout the year. Each event serves two core objectives:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Increase brand awareness<\/li>\n\n\n\n<li>Drive new customer purchases and on-site sales<\/li>\n<\/ol>\n\n\n\n<p>However, traditional booth setups were no longer enough. They needed an engagement mechanic that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attract footfall in a crowded exhibition hall<\/li>\n\n\n\n<li>Incentivize purchases through a rewarding experience<\/li>\n\n\n\n<li>Elevate the overall booth presence<\/li>\n\n\n\n<li>Be replicated easily across multiple shows<\/li>\n\n\n\n<li>Be deployed within an extremely tight timeline<\/li>\n<\/ul>\n\n\n\n<p>The challenge was to <strong>deliver a high-impact engagement campaign within one week<\/strong>, with the flexibility to reuse and optimize it for future events.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.realnation.ai\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-1-1024x576.jpg\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-1-1024x576.jpg 1024w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-1-300x169.jpg 300w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-1-768x432.jpg 768w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-1-1536x864.jpg 1536w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-56e5626955291c5d2a03edae9c65211b\" style=\"color:#ef4c35;font-size:30px\">The Solution\u00a0<\/h2>\n\n\n\n<p>To meet these requirements, Singtel used the <a href=\"https:\/\/qiksense.realnation.ai\/\"><strong>qiksense<\/strong><\/a> platform to build and launch their interactive campaign.<\/p>\n\n\n\n<p>Singtel leveraged qiksense\u2019s modular campaign builder, using the <strong>Engage and Reward modules<\/strong>, to configure a complete interactive journey quickly.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.realnation.ai\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-engage-1024x576.jpg\" alt=\"\" class=\"wp-image-353\" srcset=\"https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-engage-1024x576.jpg 1024w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-engage-300x169.jpg 300w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-engage-768x432.jpg 768w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-engage-1536x864.jpg 1536w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-engage.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Engage Modular<\/h3>\n\n\n\n<p>Using the Engage module, Singtel selected a <strong>Spin the Wheel<\/strong> interactive content to attract attention and encourage participation at their event booth.<\/p>\n\n\n\n<p>The interactive mechanic was fully configurable within qiksense, allowing Singtel\u2019s team to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define prizes<\/li>\n\n\n\n<li>Set prize quantities<\/li>\n\n\n\n<li>Configure winning probabilities<\/li>\n<\/ul>\n\n\n\n<p>To fully align the experience with Singtel\u2019s brand identity, qiksense allowed their team to easily edit visuals and campaign elements directly within the platform.<\/p>\n\n\n\n<p>This included the ability to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add Singtel\u2019s campaign key visuals<\/li>\n\n\n\n<li>Change background designs to match event themes<\/li>\n\n\n\n<li>Apply Singtel\u2019s brand colours<\/li>\n\n\n\n<li>Include the Singtel logo across the experience<\/li>\n<\/ul>\n\n\n\n<p>This ensured the engagement felt like a seamless extension of Singtel\u2019s campaign, rather than a generic third-party tool, while enabling fast deployment within the tight event timeline.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.realnation.ai\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-reward-1024x576.jpg\" alt=\"\" class=\"wp-image-354\" srcset=\"https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-reward-1024x576.jpg 1024w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-reward-300x169.jpg 300w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-reward-768x432.jpg 768w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-reward-1536x864.jpg 1536w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-solution-reward.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Reward Modular<\/h3>\n\n\n\n<p>Using the Reward module, Singtel configured <strong>how the reward is shown after Spin the Wheel<\/strong>, so customers can immediately know what they have won.<\/p>\n\n\n\n<p>With qiksense, Singtel was able to configure the reward reveal experience, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Win or non-win result state<\/li>\n\n\n\n<li>Reward message and prize name display<\/li>\n\n\n\n<li>Branded reward screen UI to match Singtel\u2019s campaign visuals<\/li>\n<\/ul>\n\n\n\n<p>This made the reward experience clear, fast, and operationally smooth for event execution, while keeping the customer journey exciting and easy to complete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Demo Preview and Fast Internal Approval&nbsp;<\/h3>\n\n\n\n<p>One key advantage of qiksense was the ability to generate a live campaign preview instantly.&nbsp;<\/p>\n\n\n\n<p>This allowed Singtel to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrate the campaign to management<\/li>\n\n\n\n<li>Get fast internal approval<\/li>\n\n\n\n<li>Make immediate adjustments<\/li>\n\n\n\n<li>Launch confidently before the event&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This removed the delays typically associated with approval and revisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">No Hardware No Problem<\/h3>\n\n\n\n<p>Singtel did not have dedicated hardware prepared for the activation.<\/p>\n\n\n\n<p>Since qiksense is designed for both digital and physical deployments, hardware and on-site manpower support was available when needed. At an additional cost, compatible hardware and support was provided to ensure the interactive campaign could run smoothly at the event booth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.realnation.ai\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-result-1024x576.jpg\" alt=\"\" class=\"wp-image-352\" srcset=\"https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-result-1024x576.jpg 1024w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-result-300x169.jpg 300w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-result-768x432.jpg 768w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-result-1536x864.jpg 1536w, https:\/\/www.qiksense.com\/blog\/wp-content\/uploads\/2026\/03\/singtel-spin-the-wheel-with-qiksense-result.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1d9bbadfd4c8e8984f82f7448fdf15ce\" style=\"color:#ef4c35;font-size:30px\">The Result<\/h2>\n\n\n\n<p>By using qiksense, Singtel successfully launched their interactive engagement campaign within the one-week deadline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Increased Booth Attraction and Customer Engagement<\/h3>\n\n\n\n<p>The Spin the Wheel mechanic helped attract visitors, creating excitement and encouraging participation. Customers who made purchases were rewarded through the experience, reinforcing positive engagement with the brand.<\/p>\n\n\n\n<p>This helped Singtel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase booth traffic<\/li>\n\n\n\n<li>Enhance customer experience<\/li>\n\n\n\n<li>Strengthen purchase engagement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Real-Time Campaign Performance Visibility<\/h3>\n\n\n\n<p>Beyond engagement, Singtel gained access to real-time campaign performance data through the qiksense dashboard.<\/p>\n\n\n\n<p>This allowed their marketing team to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track participation and engagement metrics<\/li>\n\n\n\n<li>Monitor reward distribution<\/li>\n\n\n\n<li>Generate customised campaign performance reports<\/li>\n\n\n\n<li>Present measurable results to stakeholders<\/li>\n\n\n\n<li>Identify insights to optimise future activations<\/li>\n<\/ul>\n\n\n\n<p>Singtel\u2019s marketing team gained access to campaign data through the qiksense dashboard, enabling them to report performance accurately and optimize future campaigns based on the insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-text-color has-link-color has-medium-font-size wp-elements-23708c9b0ce898b5c300a0655aac348b\" style=\"color:#ef4c35\">Build and Launch Interactive Campaigns with qiksense<\/h2>\n\n\n\n<p>Interactive campaigns need to be deployed quickly while maintaining flexibility for future use. With qiksense, organisations can build branded engagement experiences, launch them within tight timelines, and track performance through a dashboard. <a href=\"https:\/\/realnation.ai\/contact\/\"><strong>Contact us<\/strong><\/a> or explore how <a href=\"https:\/\/qiksense.realnation.ai\/\"><strong>qiksense<\/strong><\/a> can support your next interactive campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With only one week before their event, Singtel used qiksense to launch a fully branded Spin the Wheel campaign that attracted visitors, rewarded customers instantly, and provided real-time data to measure and optimize campaign performance.<\/p>\n","protected":false},"author":2,"featured_media":347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Singtel Launched Spin the Wheel Campaign with qiksense<\/title>\n<meta name=\"description\" content=\"Singtel launched a fully branded Spin the Wheel campaign using qiksense to increase engagement, acquire and reward new and existing customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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